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I just returned from a weeklong Summer Institute on Computational Social Science at New York University. The Institute offered theoretical discussions about the ways in which researchers can use massive data sets and online collaboration to answer questions of interest for people who study human behavior. For example, you could design a survey of how much people believe in upward social mobility and have thousands of people around the world respond to it by paying them a couple pennies to complete the task (yes, there are thousands of people online waiting for surveys to be sent out to make a little coin).